What’s the appeal?
Why is Gin becoming so popular?
Is it the sophisticated tastes, the gorgeously designed bottles or the sheer volume of flavours now available on the market?
I think about my Gin journey, what was the appeal for me? to be honest all the above. I had never been an advocate of Gin in fact I was the complete opposite I had a real detest for the spirit. I think this stemmed from a bad experience with a glass of what tasted like paint stripper when I was a lot younger and I think a rather underdeveloped palate.
I had often heard of people talking about nights drinking Gin or seen people indulging in a G&T usually Bombay Sapphire or a Gordons, but it had never really appealed to me I was quite happy with a Vodka, a glass of Sauvignon or a sparkly glass of Prosecco. I have always enjoyed a drink or two.
A holiday with friends who were keen Gin drinkers completely changed my attitude towards Gin, I was introduced to two fantastic new flavours, Hendricks Gin served in a beautiful balloon glass with cucumber, Fevertree tonic and huge ice blocks. On a very warm day the citrus tang and smooth flavour was an absolute delight and then a Tanqueray No10 with a wedge of Lime and Tonic.
This moment changed my life, a new hobby was born. I suddenly developed the need to keep experiencing the delight that a gorgeously crafted glass of G&T can bring. Quite quickly I found so many reasons to get involved, I love exploring the different flavour combinations, I love the sleek designed bottles that are available, and I love the ability to be so creative with the spirit.
I believe the industry will continue to grow as it really has the ability attract people for many different reasons.